You might pay $3k-$5k or more and your website still may not explain your company's value in a way that matters to customers because most designers are techies that don't know how to craft a brand.
Some agencies require unfavorable contracts, you may not even be sure what you're paying for, and you may never even own the rights to your website.
Cheap templates under-value your company and never meet your expectations. Going cheap makes your company look like you don't care enough to invest in the way your company presents itself.
Squarespace, Wix, GoDaddy - they're all advertised to be easy. But it still requires a tech whiz to look right, the website turns out wonky, and you're still not sure how to explain your value.
We're Abby and Guy, a daughter/father website design team just outside of Houston, Tx.
With Be Top Brand, we made it our mission to help small businesses grow by building websites and marketing strategies that make you locally famous and does most of the selling for you.
Their journey begins when something triggers a pain, discomfort, a feeling of lack, or dissatisfaction.
Maybe it's a thought or an event or something else, but they'll go through 3 phases to make their dissatisfaction go away:
They'll discover the options that solve their problem. It could be a product, service, DIY, etc. You even compete with apathy, customers settling for less, and their lack of self-worth.
They'll research solution providers and feel-out who they can trust and who doesn't feel right.
They'll want an easy way to start moving it forward.
But they also have internal factors holding them back like fear, uncertainty, doubt, lack of knowledge, as well as external factors like worrying what their spouse or peers will think about their decision.
You win their business by making them feel certain in their decision and inspired to move forward.
So how do you do that?
The huge majority of websites are organized in the same chunks as every other company.
They only talk about their company, their services, and how they're the number 1 choice.
None of that matters to your customer and it leaves gaps of doubt in their mind.
What your customer really wants is to be inspired to move forward with a solution and make their problem go away.
Two of humanity's greatest motivating forces is the feeling of being inspired and being certain the reward is worth the risk.
So how do you make your customers feel inspired?
You stop talking about yourself and you start talking about them, where they're at now, and where they want to be.
What do they want and what do they fear?
Do you really understand their problem?
Why should they avoid other options?
What happens if their problem persists?
Will you make the problem go away or cause them more problems?
How can they trust you?
How pain-free is your process?
Now you've built trust, certainty, and you can guide them on their journey. That's how you inspire positive buying behavior.
So unlike a brochure, we build websites that deliver the right information at the right time as they scroll down the page.
This approach fills the gaps of doubt in their mind with absolute certainty that you're the best company to solve their problem and make their dissatisfaction go away.
The more certainty your website gives them, the easier it is to overcome sales hurdles in person or over the phone so you can close more deals.
Your website should be an asset that helps your business grow, not an anchor that holds you back.
We can make it easier with a website and marketing strategy that does most of the marketing & sales heavy-lifting for you.
Things like:
Explains your value in a way that matters
Builds trust for your company
Attracts qualified leads
Helps you convert leads into customers
Never needs a snack break
And most of all it gives your customers certainty and inspires them to choose you over your competitors.
Still have questions?
(281) 393-7573
